Join us March 3-4 for deals, classes and more!

Five years flew by… Bring on YEAR 6! The SO Team is stoked for the upcoming season and we’re committed to making 2018 your most successful year on the water. At this time the shop is FULLY STOCKED… To get your season started off right we’re serving up some weekend only specials and exclusives for you… The SO Faithful!

  • F3T Hangover Cure –  DEEPER DISCOUNTS & Early Bird SPECIALS 10am to Noon Saturday ONLY.
  • ALL SO Branded Merchandise 25% OFF… NEW Hats, T’s, Hoodies, Fly Boxes and MORE.
  • Custom Green HATCH Finatic 5+  -“Achigan” Smallmouth Reels
  • Available NOW and LIMITED to only 30 reels, we have 15 of them! $650 includes Gift with Purchase up to $100 value.
  • Lesson and Guide Trip ROLL BACK!*  Full Day Guide Trips $400, Half Days $250, Private 4 hour lessons starting at $125.
  • *Discount will be taken at time of deposit, Date(s) MUST be locked at time of deposit 3/2- 3/4. VALID March 2nd – Sunday 4th ONLY (Not valid with previous purchase or bookings)
  • Scientific Anglers – LINE SWAP is BACK!  Bring in any old fly line for $20 off new line of choice.
  • SIMMS – Clearance Rack 50% off!
  • F3T Sponsor SALE – SIMMS, COSTA, YETI, ROSS, & Thomas and Thomas
  • Details will be posted at the shop starting Friday
  • Buy any Premium Rod or Reel – Receive a FREE Fly Line (valued up to $100 w/ qualifying purchase)
  • DEMO ROD Deals – First come first served… Demo Deals start Saturday 10am!!!


In addition to the specials, we have some great seminars and clinics planned in the newly remodeled Classroom.

Saturday Hours 10am to 5pm

  • Noon – Spring Rigging – Smallmouth to Steelhead
  • 1:30pm: Single Hand & Micro Spey
  • 3pm: Pre-Spawn Smallmouth – The Program

Sunday Hours 11am to 5pm

  • Noon: The System – Fly lines & Technique Specific Leaders
  • 2pm: Fly Fish 101 – Back to Basics with Jay Wiz


SO DIALED – Spring Steelhead

Tuesday February 27th 7pm at Shop

Fly Fishing Film Tour ANN ARBOR

Friday March 2nd @ Michigan Theater

Tickets here, or Discounted Tickets available at the shop

Midwest Fly Fishing Expo – Warren Michigan

March 10th & 11th

Check out Schultzy’s presentations – 10 River Smallmouth Tips & Tech and River Smallmouth Solutions for Adverse Conditions

SO DIALED – Building Technique Specific Leaders

Tuesday March 13th 7pm at Shop

Bar Flies 2018

Our legendary Bar Flies tying series is in full-swing. As always we’re at Sidetracks Bar & Grille (56 E. Cross St. — just down the road from the Shop). Doors open at 6, tying starts at 7(ish). $20 gets you world-class instruction, all materials, and an entertaining evening with a great crew.

February 28th – Chris Willen
March 7th – Blane Chocklett
March 14th – Eli Berant
March 21st – Josh Greenberg
March 28th – Russ Maddin